Articles by Arthur All articles by Arthur
- Getting Butts In Seats And Heads In Beds in
Marketing: Travel on
12/14/2015
Harness your audience data to make travel and hotel advertising work better.
- Robots In Marketing Are Great, But Humans Still Need To Chaperone in
Real-Time Daily on
09/05/2014
There is a particular school of thought in ad tech that espouses the point of view that brands should refrain from "helicopter marketing" in the way they conduct their programmatic media activities. This line of thinking asserts that people should not micromanage or "hover" over the excellence of machines. Wait a minute!
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