Senior Vice President Global Marketing for Connexity. Former VP Marketing at OpenX and AdNectar, and 8 year digital marketing executive at Yahoo!
- Dynamic Creative In A Programmatic World in
Real-Time Daily on
03/31/2016
As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging-also known as dynamic creative optimization-are evolving. In the last 10 years, the
industry has reached the point where display advertisements can be dynamically assembled in a split second based on consumer data, context, and inventory availability, among other factors. Most
marketers agree that this highly tailored approach to advertising is here to stay. But now it's imperative to understand the importance of the accuracy of the underlying data that drives the placement
and the creative display.
- Programmatic Marketing Is The Key To Reaching Millennials in
Real-Time Daily on
09/11/2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: How quickly can I get good at it? Why the
urgency? Look no further than your newest employees; I bet they're Millennials.