Julie Quick is Head of Insights & Strategy at Shoptology, a Project: WorldWide shopper-marketing agency that helps clients build stronger results by transforming the shopping-buying experience. She has spent the past two decades helping companies navigate the fast-changing terrain of retail with deep perspective into how shoppers engage, make decisions, and buy.
- Shopper Marketing Is Hit Or Miss With Millennials in
Marketing: CPG on
10/07/2015
Virtually every brand we work with is trying to win Millennials and it's not surprising why. Eighty million shoppers with one trillion dollars in buying power are hard to ignore. But equally hard to
ignore are recent stats that show when it comes to shopper marketing, Millennials know what they want.
- Does Your Marketing Fall Through The Cracks? How To Bridge The New Shopper Divides in
Marketing: CPG on
09/22/2015
As savvy CPG marketers, we're all pretty aware that one-size-fits-all shopper approaches are (at best) on life support. Millennial behaviors differ radically from those of Xers and Boomers. The buying
dynamics of economic Haves and Have-Nots vary widely. If you're a brand committed to optimal results, you're probably already putting serious focus into how you tailor messaging and media to impact
your diverse target.
- Why Many CPG Marketers Are Nervous About Online Grocery in
Marketing: CPG on
07/15/2015
Online grocery shopping has been around for a while. We all know names like Peapod, FreshDirect, Instacart, and AmazonFresh. But now Walmart enters the arena with its Grocery Home Shopping. While
still in testing, the concept will likely expand to a near-national footprint in a year or two. In a flash, shopping for groceries on our phones rather than in physical stores will become massively
mainstream.
- Shopper Marketing Is Hit Or Miss With Millennials in
Marketing: CPG on
06/16/2015
Virtually every brand we work with is trying to win Millennials and it's not surprising why. Eighty million shoppers with one trillion dollars in buying power are hard to ignore. But equally hard to
ignore are recent stats that show when it comes to shopper marketing, Millennials know what they want.
- How'd My Shopper Marketing Get So Complicated? in
Marketing: CPG on
03/18/2015
Take all of your brand's shopper marketing and pin it to a wall. (Go ahead - I'll wait.) It probably takes up more space than you imagined, and you may be a little shell-shocked by how many elements
you have. There are likely items for pre-store, in-store and post-store. Physical and digital media. Versions for different retailers. Activations that change across audiences, seasons or usage
occasions.
- 4 Things CPG Marketers Should Put In This Year's Strategic Plan in
Marketing: CPG on
01/21/2015
The new year brings a big, new project for many CPG marketers: the annual task of strategic planning. And in today's retail marketplace, where shopping behavior is changing at blazing speed, it can
take a lot of crystal ball gazing to imagine what the right approaches will be three to five years from now.
- Retail Holiday Kickoff: Will Orange Become Shoppers' New Black? in
Marketing: CPG on
11/19/2014
For decades, these post-Thanksgiving deals and hyped promotions have served as the official kickoff to holiday shopping. But this year, several major retailers seem to have tilted that tradition on
its head.
- Beyond The Bump: Shopper Marketing That Creates A Lasting Bond in
Marketing: CPG on
09/18/2014
Ever since the term "shopper marketing" was coined more than 20 years ago, people working in our space have prided themselves on the accountability of the discipline. After all, shopper marketing was
developed to drive the transaction - to "ring the register."