Tim MahlmanMember since January 2018Contact Tim
- President of Advertising & Publisher Strategy Oath
- Twitter: tmahlman
- New York New York
- 10011 USA
Tim Mahlman is president of Oath's advertising and publisher strategy globally. He has built important alignment between the company's sales organization, the needs of advertiser and publisher customers, and its product teams building future ad innovations.
Articles by Tim All articles by Tim
- Oath's President Of Ad Strategy, Publishing Predicts Major Changes In 2018 in
Search Marketing Daily on
Tim Mahlman, president of advertising and publisher strategy at Oath, says in 2018, the focus will be on ads.txt, programmatic transparency, video ad measurement, and more.
- Video Creation: A Publisher's Dilemma in
Video Insider on
The transition to video as the preferred content type was swift and decisive. YouTube is now the second largest search engine in the world; consumers prefer video not only for entertainment and information value, but increasingly, as part of their purchase decision-making process. Whether the intent is to inform, entertain or persuade, video is wildly popular with consumers and can't be overlooked. Publishers recognize the opportunity, yet struggle to offer a steady flow of high quality, original video to their audiences.