Andrew Monfried
Member since November 2006Contact Andrew- Founder Lotame
- www.lotame.com
- Facebook: https://www.facebook.com/andymonfried?fref=ts
- LinkedIn: https://www.linkedin.com/in/andymonfried
- Twitter: @andymonfried
- 440 9th Ave, 18th floor
- New York New York
- 10001 USA
Founder & CEO of Lotame
Articles by Andrew All articles by Andrew
- Mar Tech IS Real -- But Hype Makes Real Mess in
Real-Time Daily on
02/29/2016
Suddenly, "ad tech" is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming "mar tech" at the top of their lungs. In just a few months' time, we went from a shotgun wedding that promised to merge mar tech with ad tech, to declarations that ad tech is "dead."
- Why The Ad Industry Needs To Go On A Cookie Diet in
Metrics Insider on
03/31/2015
To say that we're in the midst of a sea change in content consumption and creation is a bit of an understatement. It's more like a revolution: one being driven by connected devices that fit on a lap, in a back pocket, and now even on a wrist. However, many in the advertising industry are actually facing a bit backward when it comes to making this mobile revolution profitable. It all comes down to an overdependence on cookies.
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