Andrew MonfriedMember since November 2006Contact Andrew
Founder & CEO of Lotame
Articles by Andrew All articles by Andrew
- Mar Tech IS Real -- But Hype Makes Real Mess in
Real-Time Daily on
Suddenly, "ad tech" is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming "mar tech" at the top of their lungs. In just a few months' time, we went from a shotgun wedding that promised to merge mar tech with ad tech, to declarations that ad tech is "dead."
- Why The Ad Industry Needs To Go On A Cookie Diet in
Metrics Insider on
To say that we're in the midst of a sea change in content consumption and creation is a bit of an understatement. It's more like a revolution: one being driven by connected devices that fit on a lap, in a back pocket, and now even on a wrist. However, many in the advertising industry are actually facing a bit backward when it comes to making this mobile revolution profitable. It all comes down to an overdependence on cookies.