Articles by Maureen All articles by Maureen
- To Beat Ad Fraud, Everyone Must Play Their Part in
Real-Time Daily on
The "Wild West" days of digital advertising must become a thing of the past. Players need to demand accountability, transparency and standardization across the industry to combat the massive amounts of time and money wasted by fraud.
- Programmatic Gets Personal: What to Watch in 2015 in
Programmatic Insider on
Trends don't emerge out of thin air each December, and I will simply be one of many making an educated but calculated guess at what is to come. That said, over the course of a year things can and do evolve dramatically. Programmatic, for example, has made enormous headway during 2014, and video advertising is no longer considered a separate "channel." Here are three movements that I believe will gain serious momentum in 2015, driving even more epic change.