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April Mullen

Member since October 2014Contact April

  • Director of Strategic Insights SparkPost
  • Twitter: @aprildmullen
  • California
  • 94105 USA

Articles by April All articles by April

  • Phase-Out Of Third-Party Cookies Is Win For Email in Email Marketing Daily on 02/25/2020

    This is an opportunity for anyone driving an audience to their website to look at creating better profiles that drive longer term loyalty and engagement.

  • Improving Personalization: AI, Trust, The Human Channel in Marketing Insider on 05/03/2019

    At the heart of the new era of marketing success is contextual personalization: building customized experiences that draw from known individual needs and preferences.

  • Personalization For Complex Customers in Marketing Insider on 02/23/2018

    Personalization is a proven way to get consumers to pay more attention to your messages. That's why 72% of marketers say they use it in their email marketing campaigns. But, the same survey indicates that the majority of marketers aren't getting it right.

  • Email Re-Engagement, Reimagined in Email Marketing Daily on 08/17/2017

    We've all had them: the conversation with a colleague who says, "Why can't we just keep sending campaigns to everyone in the email database? It can't hurt, right?" Yes, it can. A lot.

  • Your Web Site's Role In Addressing Tricky Segments in Email Marketing Daily on 06/26/2017

    Email has long had a strong relationship with the Web site as a channel. The primary purpose of an email is often to drive traffic to a site for conversions. Outside of some basic use cases like abandoned cart and abandoned browse campaigns, though, the relationship has long been one-sided, with Web sites getting most of the advantages. It's time to make this relationship between these two important channels symbiotic to amplify your relationships with hard-to-reach segments.

  • The Newsletter's Big Comeback in Email Insider on 06/01/2017

    Something interesting is happening. The Instagraming, Snapchatting hipster crowd are readjusting their glasses and peering at something on their screens. It's a communication form so old, that it's about to enter its retro phase. And if hipsters have taught us anything, retro is cool. What am I talking about? Curated newsletters. These digital relics that initially emerged in popularity in the late 90s/early 2000s are experiencing a major comeback that is largely being driven by Gen Y's love for email.

  • Where Can Email Marketing Take Your Career? in Email Insider on 05/18/2017

    It's quite all right to be a lifelong email marketer, since demand is certainly high. Many, however, want to leverage their skills to advance down a different path. If you're an all-knowing specialist/generalist in email marketing, here are ideas on where you can take your career next:

  • Tips To Overcome Testing Barriers in Email Insider on 05/04/2017

    How convenient would it be to have a focus group available to you whenever you had a burning question on the direction you should go with your marketing efforts? I have good news for you. You already have it! Every interaction with your consumer is a chance to learn and apply the results to pivot in a different direction.

  • Four Operational Audits You Should Perform Regularly  in Email Insider on 04/20/2017

    You need to proactively try to prevent problems that could develop into a brand embarrassment, potentially causing revenue loss and increased customer attrition. Here are four audit practices to perform on your email program on a quarterly or biannual basis.

  • Your Email And Cross-Channel Spring-Cleaning Checklist in Email Insider on 04/06/2017

    Spring has arrived, along with the inevitable tasks that always follow the farewell to winter. Bring that spirit of renewal to work by focusing on your email and cross-channel marketing program.

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