Bob MacAvoy
Member since January 2015Contact Bob- SVP Business Development Doximity
- San Francisco California
- 94102 USA
Bob MacAvoy is the Senior VP of Business Development at Doximity, the largest professional network for physicians in the US. Over 50% of American physicians use Doximity’s network to communicate, collaborate and manage their careers.
Articles by Bob All articles by Bob
- 5 Things You Don't Know About Marketing To Doctors in
Marketing: Health on
01/12/2015
Physicians are the central stakeholders in U.S. medicine. Each doctor averages a couple thousand patients under care and controls a couple million in healthcare spend each year. But for marketers, doctors are often seen as one of the most challenging and expensive groups to reach. There are less than a million practicing physicians in the U.S. and each is highly specialized in their daily work. Many of the things marketers hold true for other consumer and business audiences are entirely false in medicine. Here are five unexpected facts about physicians you should consider for your next marketing campaign:
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