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Wayne Langley

Member since January 2015Contact Wayne

Wayne leads the nation's leading mature market firm, providing strategic marketing, communications, sales and organizational performance consulting. As president, Wayne is responsible for Varsity’s uniquely integrated practices that represent a comprehensive solutions model for addressing today's complex business challenges. During his short time with Varsity, Wayne has developed an organizational performance consulting practice focused on helping clients ensure a level of operational excellence consistent with their brand promises. Over his career, Wayne has valued the opportunity to meet the unique needs of senior living organizations. He possesses an invaluable combination of strategy development expertise, business development experience and operational understanding to help clients more effectively achieve their organizations’ brand objectives. His collaborative approach promotes a strong sense of partnership while creating an environment for mutual success.

Articles by Wayne All articles by Wayne

  • Boomers Crave Open, Honest Marketing in Marketing Insider on 09/04/2018

    While senior users make up only a fraction of all internet traffic, they are very concerned about their privacy.

  • Boomers And Brand Naming - Why You Should Care in Marketing Insider on 08/02/2018

    Herein lies the challenge of any good brand name - for it to be truly valuable, it needs to become ubiquitous.

  • Taobao Strikes Out And Into The Silver Market in Marketing Insider on 03/05/2018

    You've probably never heard of Taobao. It's not a popular household brand in the United States, unlike its main competitor, Amazon. Taobao is the consumer face of retail giant Alibaba Group, which has been slowly invading Amazon's market share from across the Pacific in China.

  • 'SNL' - A Brand That Boomers Love in Marketing Insider on 01/29/2018

    'When you think of brand names with which you connect, we're guessing that you immediately go to consumer goods - Apple, Ford, Kellogg, Volvo, etc. But we know that media brands also play an important role in our society, yet we rarely think of them that way. The reputation of The New York Times is just as much of a brand as Dodge or Samsung.

  • Retain Boomers And Succeed In Business in Engage:Boomers on 08/03/2017

    Baby Boomers are leaving workplaces across the country in a mass exodus. The oldest of the Boomers are now in their 70s, with the youngest clocking in at 53. This means that, over the next 15 years, America is poised to lose a third of its workforce and nearly half of its corporate leadership. "But many Boomers plan to work into their 70s!," you say. While a Boomer may be quick to keep this dream alive, the reality is far different. A Gallup poll reports that only 16% of Boomers are still working full time by the age of 68. This is a very real problem that employers must face.

  • Recognizing Subtle Ageism in Engage:Boomers on 05/22/2017

    Recently, I was speaking with a client about the issue of subtle ageism in adult marketing. She was particularly fascinated by the reactions that people had when they learned of her father's passing. The first question nearly everyone asked was, "How old was he?" Her response was brilliant: "Why does it matter?"

  • The Red-hot Business Of Boomer Online Love  in Engage:Boomers on 02/27/2017

    Valentine's Day is in the rearview mirror, but Boomers are more romantic all year round than one might think. In fact, one study found that finding love is the #1 New Year's resolution for nearly 60% of single people over 50.

  • To Reach Mo Boomers, Reach Mo Millennials in Engage:Boomers on 11/28/2016

    It's Movember, which means that men all over the world have spent the month feeling the tickle of a growing moustache - all to raise awareness of men's health issues. As the month of moustachery draws to a close, some other seasonal traditions are sprouting: Thanksgiving, Black Friday, Cyber Monday and, last but not least, Giving Tuesday.

  • 5 Ways Boomers Are Rewriting Retirement  in Engage:Boomers on 11/23/2015

    Earlier this month in Boston, my team and I attended the 2015 Annual Meeting and Expo for LeadingAge, a nonprofit organization whose mission is to expand the world of possibilities for the aging. This year's theme was "Be the Voice," which aligns with the fields needing to change along with the Boomers entering retirement. I wanted to share a few key themes I heard from keynote speakers and in conversation with conference participants.

  • What Rock Stars Can Teach About Connecting With Boomers in Engage:Boomers on 05/22/2015

    Do you ever wonder what makes rock stars so popular? Is it purely their vocal talent or mesmerizing guitar work? Is it their well-choreographed stage moves in coordination with a dazzling light show? Or do they have other qualities that appeal to the crowds who spend hard-earned discretionary income to sit in uncomfortable seats for three hours?

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