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Robin Shapiro

Member since January 2015Contact Robin

  • President and Chief Creative Officer CAHG
  • Chicago Illinois
  • 60601 USA

Articles by Robin All articles by Robin

  • The 6 Bad Habits Stopping Healthcare Agencies And Their Clients From Achieving Greater Marketing Effectiveness  in Marketing: Health on 01/30/2015

    A few years ago, I was struck by a moment of complete, utter professional embarrassment. We had finally gained alignment on a new global campaign for a launch product. It was a painful experience, filled with strategic twists, rounds of creative, costly do-overs, and frustrated team members. This broken process cost a million dollars! Granted, it was a complicated client situation: a collaboration between two successful healthcare companies with U.S. and global regions with distinct marketing challenges. All of this complexity pointed to significant challenges, especially related to creative alignment.

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