Stacia Hanley
Member since February 2015Contact Stacia- Media Director School of Thought
- San Francisco California
- 94133 USA
Based in San Francisco. I like to think about how to improve brand communications: on individual, audience and global scales. I want to understand why particular pieces of communication are either successful or challenging, and I really like when I can identify the variables that should be affected to improve a piece of communication over time. I am motivated by a belief that we are a happier and more productive society - for ourselves personally and as consumers - when there is transparency and understanding in communication; and I believe that it is in understanding that we foster a deepened respect for one another, and willingness collaborate. Literally, by improving our communications, we make this world a better place.
Articles by Stacia All articles by Stacia
- Fixing The Broken RFP System For Better Cross-Channel Planning in
Marketing Insider: Cross-Channel on
12/21/2015
Requests for Proposals have enjoyed a long tenure as one of the most important - if inefficient and cumbersome - aspects of communications planning. But as cross-channel initiatives become more complex, as they move increasingly toward harnessing behavioral nuances and orchestrating intricate experiences such as "micro-moments," these antiquated systems of gathering and using critical information are increasingly inhibiting.
- Small Agency Confidential: Bootstrapping Your Pre-Planning Resources in
Marketing Insider: Cross-Channel on
11/02/2015
I find that changing up my ideas and trading them in for new ones - even if the trade-in is only temporary - has been hugely beneficial in the pre-planning and strategic phases of our cross-channel campaigns.
- For Better Results, Ask Tougher Questions in
Marketing Insider: Cross-Channel on
08/17/2015
Use these questions as fodder for unfolding a more interesting and authentic story that can be used as a common thread throughout a more complex media plan.
- Customers Don't Care About Your Data; They Care About How You Make Them Feel in
Marketing Insider: Cross-Channel on
06/22/2015
Let's put the data down for a minute knowing that if we treat it right, it will do its job. Let's spend more time imagining how our communications strategies can involve and benefit from a more human touch.
- So This Media Director Walks Into A Publishing Summit in
Marketing Insider: Cross-Channel on
05/11/2015
Although the focus MediaPost's Publishing Insider Summit stayed predominantly on digital, there were many applications for cross-channel. Most apparent were the themes of programmatic and mastering data, and how the two are coming together to revolutionize the landscape.
- Will Big Data Kill Off Our Precious Syndicated Research Tools? in
Marketing Insider: Cross-Channel on
03/23/2015
Syndicated research will not be with us for long. And big data is well poised to replace it.
- Finding A Solution To Our Content Fragmentation Problem in
Marketing Insider: Cross-Channel on
02/16/2015
Fragmentation is limiting the ability for any content to have true impact, with the possible exception of live sports. We see it in the ways users are learning to behave around the chaotic ecosystem, not with it, and in the dwindling ratings we see on TV. It's all very strongly pointing to a consumer-led restructuring of all content consumption. Not just video.
Comments by Stacia All comments by Stacia
- Will Big Data Kill Off Our Precious Syndicated Research Tools?
by
Stacia Hanley
(Marketing Insider: Cross-Channel on
03/23/2015)
Ed - thank you for a great comment! The answer is always a little of everything, right? I do think though that there is so much left for wanting when it comes to big data, or syndicated research / "small data" (I think you're aligning the two?). Either way, syndicated research tools cannot continue to exist as they do today...that's my point about exploring more connections between the field of psychology, qualitative and quantitative research, and big data...and yes, ultimately the answer is some layering or co-evolution of it all. But we can't deny that there is so much new information out there being produced by big data, it seems unimaginable that we don't end up tapping into it for these purposes on a larger scale. Thanks again! My goal in producing these articles is to generate discussion in the industry.
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