Alvin Bowles
Member since April 2015Contact Alvin- Senior Vice President, Demand RhythmOne
- New York New York
- 10036 USA
Alvin Bowles is the Senior Vice President, Demand at RhythmOne, responsible for all aspects of the division’s operations, as well as spearheading strategic development and managing the firm’s growth. In August 2013, Bowles led Grab Media through its acquisition and helped facilitate the newly combined demand division of RhythmOne. Prior to Grab, Bowles was senior vice president – brand solutions BET Networks at Viacom and led sales and strategy efforts that included product integration, branded entertainment, original digital content, event execution and experiential marketing. Bowles has also worked at AOL as vice president sales, Time Warner as the vice president of the global asset media group, Sony Music's director of business development and JP Morgan as an analyst where he began his career before transitioning to media. Bowles earned his MBA from Harvard University Graduate School of Business, where he focused on strategy and organizational behavior. He received his undergraduate degree in Business Administration from the University of Michigan in Ann Arbor.
Articles by Alvin All articles by Alvin
- Combating Video Ad Blindness: Seamless Integration Into User Experience in
Video Insider on
09/04/2015
Autoplay videos with pre-roll ads drastically improve the chances of a billable, viewable video impression. It's no mystery why Yahoo, Twitter, and Facebook have recently taken steps to enable them; Twitter says autoplay results in a 7X increase in completions. Many see beyond the numbers to a structural change of the Internet's transition from a print and display medium to one that more resembles the immersive quality of TV. The autoplay format shadows the TV commercial itself: native, automatic, and in-stream. Sounds promising. As tempting as this analogy might be, signs are emerging that autoplay may not fit as nicely into the digital video ecosystem as commercials do on TV. The backlash among marketers is well-documented, though at the end of the day, it is consumer reactions that matter most. All signs indicate that users are developing ways around autoplay-and the risk of permanent backlash, in the form of a learned "video ad blindness," is very real.
- Mobile Video Ads: Viewability In Eye Of The Beholder in
Video Insider on
07/22/2015
Viewability is a major priority in all digital advertising today, but nowhere is this more challenging than in the world of in-app mobile video advertising. Challenges with technology, tracking, lack of standardization and different opinions abound. As the industry slowly converges on a common set of performance standards, the question we face as advertisers and media partners is how to gauge success in the meantime. The answer to this question lies in getting clear and educated about what we can and can't measure, and how we define campaign-by-campaign success measures around which all parties can feel confident.
- Using Mobile Video Effectively To Increase ROI in
Video Insider on
06/19/2015
As more brands and agencies embrace multiscreen and develop integrated campaigns, the question of ROI-and how to make the most promising assets in the mix sing-looms large. At a high level, given its capacity for visual engagement and its place in the connected consumer's day-in-the-life, there's no richer asset than mobile video. If you crack the code on that platform, in the new multiscreen context, you're ahead of the curve. So, with our eyes on maximum return, how do we make sure we've got the formula? It comes down to very specific methods.
- Who Will Be Crowned King In The Evolving Video Media World? in
Video Insider on
05/01/2015
This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the major networks and premium cable - making their play. New entrants like Amazon, Netflix, and Crackle are capitalizing on connected, cross-screen consumers. Then we have leading digital-first brands such as Maker, Pop Sugar, Buzzfeed, and Vice. These brands have studios at their disposal and are customizing content based on signals from social influencer networks. For publishers, native content is key for growth as brands continue to spend time, resources, and energy on content beyond the 30-second spot. It's on, across the board.
- Setting The Table For Cross-Screen Video Integration in
Video Insider on
03/26/2015
Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know that a solid plan is diversified, targeted, measurable and adaptable over time -- and, moving forward, it includes a strong video play across desktop, tablet and mobile. So, while brands express an increasing interest in integrating cross-screen tactics, their approach needs to evolve from current agency media KPIs. How do we guide them to set that table?
- How Digital Video Can Achieve The TV Standard: Verification AND Viewability in
Video Insider on
02/25/2015
The lines between what we watch on TV, desktop and mobile devices continue to blur, with audiences consuming video of ever-increasing quality at greater rates. So why does a massive gap remain between TV and digital video spending? The answer is simple: We've yet to standardize verification and viewability for video.
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