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David Ormesher

Member since February 2015Contact David

David Ormesher is CEO of closerlook, inc.—a digital marketing agency that helps pharmaceutical brands build and maintain relationships with their most valuable customers. David is also author of the blog, The Difference Makers, keeping track of the people and organizations changing the rules in healthcare marketing. He can be reached at dormesher@closerlook.com or on Twitter @ormshr.

Articles by David All articles by David

  • Pharma Moves Into Digital Health in Marketing: Health on 05/05/2015

    The announcement that Novartis and Qualcomm Ventures have formed a joint venture to invest $100 million in digital health is significant and suggests that big pharma is transitioning from talk to action in the strategy to "move beyond the pill."

  • Keeping Things In Perspective: Stop Beating Up The Pharma Sales Rep in Marketing: Health on 04/07/2015

    Pharma is in the spotlight again, but not for the right reasons. In a recent post on the Denialism blog, Mark Hoofnagle discusses John Oliver's "Last Week Tonight" report about the influence of sales reps in the pharma industry. So what's going on here?

  • Keep Digital Healthcare Simple, Says Accenture in Marketing: Health on 03/03/2015

    At the 2015 Consumer Electronics Show, Accenture released a report about engaging the digital health consumer. The report specifically noted that many of the health-related devices such as activity trackers are great for early adopters and innovators but not ready for the population at large because they're hard to use, hard to set up and hard to read. Eighty-three percent of consumers report they have difficulty using their wearable health devices.

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