Jay Friedman

Member since June 2006Contact Jay

Does WPP's Triad Acquisition Cross Marketing Church And State Line? in Real-Time Daily on 11/02/2016
Google and Facebook have been taking the heat for being walled gardens, but what about others? For example, does WPP's recent acquisition of Triad Media cross over into walled garden territory? Let's explore.
5 Things You Didn't Know About Ad Fraud in Real-Time Daily on 05/24/2016
Ad fraud's worse than you think, and t's not just a programmatic problem. That's among the five things you didn't know about ad fraud -- before today.
In Defense Of Data And Its Purity As A Business Model in Metrics Insider on 03/03/2015
Talk about timing. I set out to write this column before the article "Marketers Question Quality of Ad Targeting Data Providers" appeared in the Wall Street Journal last week. In fact, I planned to write my post specifically so misinformation like this wouldn't be published. Let me explain.

How AudienceScience Gains Speed by Laurie Sullivan (Data and Targeting Insider on 07/27/2011)
Since when is MediaPost writing advertorials?

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.