David SaefMember since April 2015Contact David
David Saef is the executive vice president of MarketWorks and strategy at GES, a global event marketing company with a long history of connecting people through live events. The company has more than 3,000 passionate employees throughout the world who provide unparalleled service and consistent execution of breakthrough experiences that blend art and science to foster engagement. Connect with Saef on Twitter and LinkedIn.
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- What Reebok's Sponsorship Of UFC Teaches Us About Perfect Timing in
Marketing: Sports on
When Reebok first announced its sponsorship of the Ultimate Fighting Championship last year, the alliance, to me, felt reminiscent of exclusivity deals the NBA, NFL, MLB, and other global sports leagues typically sign with established fitness companies.
- Why Marketers Should Pay Attention To The Apple Watch in
Mobile Insider on
Given the Apple Watch's breadth of offerings, many companies now have a great opportunity to provide timely and relevant messages to captive audiences. With new technology comes a new approach to connecting with integrated mobile devices. Here are three marketing strategies that cater directly to Apple Watch users.
- Maroon 5's Wedding Stunt Was A Brilliant Integrated Marketing Strategy in
Before you dismiss this creative marketing strategy as disconnected, exposure-happy PR fluff, let's take a deeper look. I'd like to make the case that Maroon 5's video represents a highly strategic integrated marketing plan that unifies the band's digital efforts to meet its large-scale marketing goals. More importantly, the success of this experiential marketing effort invites other brands to follow suit with their own live events.