Nate Gosselin

Member since June 2013Contact Nate

What Is A Native Revenue Stack? in Native Insider on 04/01/2015
A key question for publishers looking to incorporate native is how to make it work. Navigating the tension between maximizing both yield and quality, in particular, is proving difficult. The new trend is to build out a native advertising "revenue stack." Here are the three elements most commonly seen in a publisher's native stack:

What Is A Native Revenue Stack? by Nate Gosselin (Native Insider on 04/01/2015)
Excellent question, Greg. We're still in the beginning stages of cracking programmatic native, although the new OpenRTB 2.3 standard has opened up a lot of doors for developers in the space. Providing those control tools is a key focus of our work here at Sharethrough. There was a great study from Business Insider's research team recently that showed programmatic transactions will be in the majority this year for the first time, with 52%—and that demand is carrying now over to native. I think now that demand is justifying development we'll start to see more sophistication in the toolkit available to publishers. I'm personally excited to see where it goes

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