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Norm Page

Member since September 2006

Norm Page is successful entrepreneur and product-driven sales leader with over (20) years of media marketing expertise across a multitude of business practices, engagement models, and advertiser verticals. Mr. Page leads distribution of Grapeshot keyword targeting technologies to net new partner platforms in the US. Using a simple API integration to Grapeshot's keyword algorithms, platform partners can quickly enable custom keyword list building, pre-bid targeting, and audience profiling for Buyers and Sellers of media.

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  • Cadreon And Rubicon Project Partner On Direct Buying by Felicia Greiff (Real-Time Daily on 03/09/2016)

    Finally

  • TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving by Richard Jalichandra (Audience Buying Insider on 06/06/2014)

    True, but ... RTB isn't even RTB anymore. RTB brings with it RTD (real-time delivery). That's not going to work for TV in a way that moves the needle. Programmatic on the hand relies upon the same technologies and underlying data-driven buying mechanisms, but, it is not necessarily RTB (and thus RTD). It can be. A bunch of programmatic spend is still in RTB. But it doesn't have to be. Programmatic is where TV will learn its lessons. And I think the progression to better understand programmatic (non-RTB) applied to TV as a means of generating higher yield to Buyers and Sellers and greater relevance to the Consumer (ahh, the three-legged stool) is upon us. Automated Guaranteed as you describe it here sounds more like Automation. Nothing wrong with Automation, but that's workflow. Automation is not the same as Programmatic although the two combined are very powerful indeed. Particularly for TV (for converse reasons to digital ie TV is easy to buy but tough to target; digital is easy to target but man does it desperately need Automation.)

  • Remnant Is Dead -- Long Live Remnant! by John Piccone (Audience Buying Insider on 07/03/2014)

    Well, as you know, there are any number of key reasons currently holding TV back from garnering much higher yields - for both Buyer and Seller - of audience buying, but two that pop to mind are: a). Plumbing - TV isn't built on legacy systems that easily activate audience buying like we had in the internet (yes, I realize that's changing. That's the point), and b). Competition - when the client starts to hear audience buying strategies borne from the convergence of digital with TV through the intersection of "Video" from erstwhile "digital" agencies and in-house marketing teams, they're going to ask questions - lots of questions - of their traditional linear TV buyers. And that will give rise to sea change. Otherwise, for the traditional TV Buyer (and Seller), "If it ain't broke (or at least doesn't appear to be so) ..." You know the rest. All too well.

  • How To Get A Startup Acquired by Matt Straz (Online Spin on 03/11/2013)

    Founders focusing on "building a product" says a lot. There's no shortage of product being built these days. They ought to be focused on building a "business", which includes a "sales organization" which is driven by "the market". Blasphemy in product-crazed San Francisco/Silicon Valley, I know.

  • SteelHouse Results Show Real-Time Offers Are Real Big by Tyler Loechner (Real-Time Daily on 01/26/2013)

    I would add that creative execution and the use of dynamic and data-enabled rich media across all media channels is equally as important as opportunistic real-time media-buying.

  • The Apple Of My (TV) Eye by Cory Treffiletti (Online Spin on 01/09/2013)

    That's why I used to only half-kiddingly say to folks, "Watch out for GApple - Google + Apple". Ubiquity across advertisers, technology, and media channels. Maybe a little too late now, valuation wise, but surely there's room for a strategic partnership here ...

  • The Time Has Come For Mobile RTB by Anthony Iacovone (Programmatic Insider on 11/09/2012)

    Let's not lose sight of the fact that RTB - "real-time bidding" - has been around for ages (and arguably DSP, that is "demand side platform"). Flycast, Right Media, and oh yea Advertising.com built pretty decent little businesses from it. Multiple billions of dollars were spent on acquiring their technologies. What's completely changed these definitions has been the fruition of data, which brings a whole new y-axis to an otherwise pretty flat and boring x-axis. So if you assume that today's defined RTB and DSP work off not only Display data, but also Audience data, then one would assume that "Mobile RTB" means exactly that: real-time bidding on Media + Audience data in Mobile. What? No cookies? No Audience data? Then Mobile is back to square 1 circa 1997. Question is, How does the Mobile landscape change in order to get up to par with Display? What steps need to take place? My thoughts: As usual, the required shifts have all occurred already (anyone remember the public and industry outcry to DCLK + Abacus = Audience Targeting brouhaha?). Just study the history of digital media and avoid re-creating the (square) wheel(s).

  • What To Look For In A Venture Capitalist by Matt Straz (Online Spin on 07/30/2012)

    Sage advice. Particularly "Connections". Find the VC who will get their hands dirty building your business. I might also consider strategic investor(s), seeing as virtually no one will understand your business like a potential customer and investor on "the inside".

  • A Promising Solution To The RFP Mess by Matt Straz (Online Spin on 07/16/2012)

    Huh? Didn't DCLK largely address this issue with the launch of MediaVisor into the DART suite of solutions for both buyers and sellers in 2002? Ditto Atlas. With more robust solutions released over the years by Facilitate Digital with its Symphony product, and later MediaBank (now MediaOcean) providing us a full suite of cross-media channel functionality.

  • AOL Brings Premium Ad Units To Mobile by Mark Walsh (Online Media Daily on 06/27/2012)

    Great news for mobile creative platforms like AdXcel (full disclosure: an SPC client), Sprout, and Celtra who I might hedge are a few steps ahead of AOL when it comes to high impact ads that are data-enabled, dynamic, and built for execution within the mobile environment.

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