Craig TeichMember since June 2016Contact Craig
- Executive Vice President, Global Sales Connexity Inc.
- Los Angeles California
- 90064 USA
Articles by Craig All articles by Craig
- Custom Audiences Drive Custom Approaches in
Real-Time Daily on
The true power of modeled audiences is the ability to dynamically determine the right recipe for each individual. A more custom approach to building and modeling audiences is already being successfully used by forward-thinking marketers.
- Five Predictions For The Future Of Programmatic in
Programmatic Insider on
#1: Companies will invest more in programmatic branding. With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more marketers are leveraging programmatic to help understand the value of targeting a specific audience, as well as the impact of digital advertising on general brand attitudinal metrics.