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Sean Baker

Member since April 2015Contact Sean

Sean Baker​ SVP, Client Partnerships Sean oversees the Client Partnerships group at IMM. His deeply rooted expertise in strategy and execution make him the perfect guide for the department as trusted business partners to each of ​IMM's ​ clients. Sean brings with him over 15 years of experience in a range of verticals from CPG to Airline & Hospitality to Consumer Finance including the likes of: Gatorade, Southwest Airlines, Hyatt Hotels, Nationwide, P&G, and Nissan. ​ A former attorney who specialized​ in civil practice and government law, Sean most recently served as EVP for Zimmerman Advertising.

Articles by Sean All articles by Sean

  • LTV Is There For The Taking -- Why Don't We Use It?  in Marketing Daily on 12/13/2016

    It can be surprising by how many brands have no idea about their LTV -- Customer Lifetime Value -- much less an understanding of the vast benefits of using the metric to determine their LTV.

  • Where's The Big Idea?  in Marketing Insider: Cross-Channel on 09/21/2015

    Customers are dipping in and out of contact with your brand as they move from platform to platform. So, who the hell has time for big ideas?

  • Updating CRM For The Digital Age in Marketing Insider: Cross-Channel on 04/20/2015

    Digital is fragmenting not only the types of channels and content available - such as YouTube videos, Twitter's 140-character tweets and Snapchat's vanishing stories - but also to whom and how quickly we can communicate, and with what degree of relevance. Brand messages and how they are delivered must evolve if we have any chance at getting our customers' distributed share of attention.

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