Articles by Jemma All articles by Jemma
- Gambling On Fantasy Sports in
Marketing: Sports on
11/17/2015
We have read recent headlines that focus on DraftKings and FanDuel's legal troubles. The two prominent Daily Fantasy Sports (DFS) companies have had to deal with the scandal about employees winning big on their sites, and they have had to face legal wrangling of whether they are actually gambling sites or promoting "games of skill."
- A Global Sport With Global Business Impact in
Marketing: Sports on
10/21/2015
Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world's most widely viewed sports event - over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!
- How Negative Publicity Can Deflate A Celebrity's Value in
Marketing: Sports on
08/18/2015
Media attention, especially social media attention, can bring enormous value to a celebrity. And when we talk about value, we're talking about endorsement value, because we've all quoted that famous line in Jerry Maguire to "show me the money!"
- A Win For Female Soccer Athletes in
Marketing: Sports on
07/21/2015
Watching the final few minutes of the Women's FIFA World Cup was an exciting time for both the game of soccer and for female athletes. With the FIFA scandal still in our memory banks, U.S. soccer fans needed the win that the women's team provided. In fact the whole women's tournament was a welcome event for all soccer fans, distracting us from the likes of Sepp Blatter.
- The Value Of FIFA - Will It Hold? in
Marketing: Sports on
06/17/2015
The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person's right of publicity, a serious scandal can negatively impact a celebrity's brand value. FIFA's reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand's persona.
- Social Media Shorts for Sports: The Value of Snapchat in
Marketing: Sports on
05/19/2015
Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there's another one waiting to be downloaded. But Snapchat, which has been around since 2011, is gaining value as it is increasingly being used by Millennials. Sports brands should take notice of this, and many have indeed begun to include Snapchat as part of their social media marketing strategy.
- Female Sports Fans: A Home Run For Sports Brands in
Marketing: Sports on
04/21/2015
If sports brands and teams want to win their licensing game, market to the female fan. And with the start of the baseball season, you can see the growing evidence that MLB teams are taking notice of the value a women's touch can bring.
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