Search by name, company, title, location, etc.

Naghi Prasad

Member since March 2013Contact Naghi

Articles by Naghi All articles by Naghi

  • The Role Of Mobile In The Omnichannel Purchase Journey in Marketing Insider: Cross-Channel on 05/26/2015

    Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is to be able to effectively tie together the different data strands that originate from the cross-device user journeys.

  • The Role Of Mobile In The Omnichannel Purchase Journey in Mobile Insider on 04/30/2015

    Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the modern shopper's purchase journey. Yet the biggest challenge faced by advertisers today is being able to understand the customer journey across these devices and deliver personalized content that is relevant, optimized and seamless across them all.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.