Naghi Prasad
Member since March 2013Contact Naghi- CEO Deep Forest Media
- Twitter: @deepforestmedia
- Palo Alto California
- 94301 USA
Articles by Naghi All articles by Naghi
- The Role Of Mobile In The Omnichannel Purchase Journey in
Marketing Insider: Cross-Channel on
05/26/2015
Vast amounts of data can quickly and cost-effectively be processed opens the door for more relevant and personalized advertising. The challenge for marketers is to be able to effectively tie together the different data strands that originate from the cross-device user journeys.
- The Role Of Mobile In The Omnichannel Purchase Journey in
Mobile Insider on
04/30/2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do these all have in common? They are all channels that make up the modern shopper's purchase journey. Yet the biggest challenge faced by advertisers today is being able to understand the customer journey across these devices and deliver personalized content that is relevant, optimized and seamless across them all.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
