Maria Shinkevich

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• Mobilegeddon: 7 Things to Check When Making Your Site Mobile-Friendly in Mobile Insider on 05/19/2015
  

  Even if publishers were prepared for the inevitable favoritism that Google would give to sites better optimized to mobile, they may not be as optimized as they can be. So for those who are still trudging through the dystopian future of yet another Google algorithm change, here are some common mistakes that publishers make and how to avoid them.

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• Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native by Tyler Loechner (MediaDailyNews on 07/29/2014)
  

  It is becoming clear that many marketers are confused about the terms "native advertising" and "content marketing." Native advertising can be a part of a content marketing strategy (in terms of content distribution and promotion) and our experience shows that when content is promoted through native advertising, the ROI is very good.

• Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge by Steve Smith (MoBlog on 07/14/2014)
  

  We have consistently seen data on our platform that demonstrates native advertising generates the same quality traffic as organic search. This suggests that users are not interested necessarily in whether or not the content is "paid for," but rather if the content is both high quality and also relevant to them.

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