Articles by Maria All articles by Maria
- Mobilegeddon: 7 Things to Check When Making Your Site Mobile-Friendly in
Mobile Insider on
05/19/2015
Even if publishers were prepared for the inevitable favoritism that Google would give to sites better optimized to mobile, they may not be as optimized as they can be. So for those who are still trudging through the dystopian future of yet another Google algorithm change, here are some common mistakes that publishers make and how to avoid them.
Comments by Maria All comments by Maria
- Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
by
Tyler Loechner
(MediaDailyNews on
07/29/2014)
It is becoming clear that many marketers are confused about the terms "native advertising" and "content marketing." Native advertising can be a part of a content marketing strategy (in terms of content distribution and promotion) and our experience shows that when content is promoted through native advertising, the ROI is very good.
- Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge
by
Steve Smith
(MoBlog on
07/14/2014)
We have consistently seen data on our platform that demonstrates native advertising generates the same quality traffic as organic search. This suggests that users are not interested necessarily in whether or not the content is "paid for," but rather if the content is both high quality and also relevant to them.
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