Jeff Urban

Articles by Jeff All articles by Jeff

• Advertisers: Stop Spreading Yourselves Too Thin in Marketing Daily on 10/20/2017
  

  Cconcentrate on high-value platforms and work with social media influencers.

• The Search For Social Media Authenticity  in Engage:Millennials on 04/21/2017
  

  Whether it is a brand, professional sports league or media company there is a perpetual challenge to be authentic while appealing to younger demographics. Call them Millennials. Call them Generation Z. Call them the iGeneration. It is critical for any entity distributing a product to form a connection with these users. How can this be accomplished without looking inauthentic on social media? Nobody wants to be the old guy at the party talking about SnapFace or InstantChat, unless you are Bill Belichick.

• Experiences Continue To Thrive On Mobile in Engage:Millennials on 03/17/2017
  

  As marketers, we already know that mobile is important. Over the past few years, the phone in one's hand has become just as important as one's TV, computer, tablet, etc., for consuming content, especially for the younger generations. Proving that further, Adobe recently released a report, "Touching the Infinite," wherein they studied 4,000 consumers in the U.S. and Europe regarding their mobile behavior. Through that report, Adobe found that 92% of respondents considered their smartphones to be their primary device for consumption. They also found that the average user checked his smartphone 85 times a day and that Americans check their phones 8 billion times a day.

• Sports: A Game That Everyone Can Play in Engage:Millennials on 02/17/2017
  

  Connect millennial sports fans with authentic content on platforms where they are already watching and engaging. That means meeting them on their screens. On the social platforms that they are already using, whether that YouTube or Facebook or somewhere else. With content that they want to share with their friends, family and the rest of their network.

• What Should Marketers Expect In 2017? in Engage:Millennials on 01/20/2017
  

  As 2017 brings a new calendar year and a whole host of resolutions for many, the industry is looking for predictions and trends to sink its teeth into. With many different formats, what should we expect from content consumption in 2017?

• Super Bowl Marketing: What The Biggest Game Day Will Look Like In 2017 in Engage:Millennials on 12/16/2016
  

• Understanding A Demographic: Multicultural Millennials in Engage:Millennials on 11/18/2016
  

  When marketing to millennials, understanding their needs and wants is of the utmost importance to create content that resonates. As an audience, there are many different demographics that make millennials the largest living generation currently. The Buzz Marketing Group did a study of 21-36-year-old multicultural millennials to get a pulse as to what they want, where they want it and when they want it.

• TV Through The Ages: How Content Has Changed Over The Last 70 Years  in Engage:Millennials on 10/21/2016
  

  In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present. Over the last decade, TV has changed drastically with the arrival of digital, especially digital video. Now that consumers have the choice as to whether to watch programming on a linear TV set, or through a mobile device, or via streaming with the emergence of sites like Netflix and Hulu, there are many more options than there were just 10 years ago.

• #Millennials: How The Hashtag Has Changed The Game in Engage:Millennials on 09/16/2016
  

  Who doesn't want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday?

• By 2020, Viewership On Mobile Is Forecasted To Dominate Content Consumption in Engage:Millennials on 07/15/2016
  

  Over the last year, mobile advertising increased by 65%, according to PEW Research Center. Mobile-only platforms like Snapchat are no doubt capturing the attention of digital consumers. As such, it wouldn't be a surprise if by 2020, viewership for streaming content on mobile devices will surpass traditional TV among millennials based on current patterns.

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