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Marc Guldimann

Member since March 2013Contact Marc

  • CEO Parsec
  • Twitter: @guldi
  • New York
  • 11215 USA

Articles by Marc All articles by Marc

  • The Right Kind of Transparency in MediaDailyNews on 09/01/2017

    We need a way to bring transparency to value. Since consumer attention is the most basic building block of branding, advertisers would be best served by understanding the quality and quantity of attention they are buying.

  • Buckets Of Gas, Impressions, And Other Dumb Metrics in MediaDailyNews on 02/08/2016

    Cost-plus pricing might be fair, but it has several unfortunate side effects. It discourages innovation. It encourages antisocial behavior.

  • Why The Future Of Advertising Is Polite Interruptions in MediaDailyNews on 07/16/2015

    Interruptive advertising has been the foundation of the media business since it's inception. Historically TV, print and radio have all been monetized by interruptive ads and today in-feed, in-read and other in-line formats are capturing the lion's share of new ad dollars. The with digital advertising is to drive an interruptive experience in a way that respects the reader. For this types of ads I propose the moniker Polite Interruptive advertising.

Comments by Marc All comments by Marc

  • Time-Based Advertising Is Taking Off by Peter Ryan (MediaDailyNews on 05/17/2016)

    Welcome to the party Russell! If you're in NYC next week you should come to our event around time-based advertising: http://bt2.parsec.media

  • Time-Based Advertising Is Taking Off by Peter Ryan (MediaDailyNews on 05/17/2016)

    Ed you are correct, in a lot of situations time spent might not equate attention, especially on desktop. However, our inventory is comprised of only mobile articles and feeds using politely interruptive formats that capture a reader's entire attention for a length of time they control. Metrics like recall and preference, or even business outcomes, have serious issues with measurement, attribution and creative control. Time spent is uniform, finite and scalable. It can be applied to any advertising experience where the user controls duration and best of all, it aligns everyone in the value chain to show people ads they want to see.

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