- Reaching Out To The Darker Corners Of The Community
Email Insider, Chad White - Thursday, May 15, 2008
On Nov. 1 of last year, my Email Insider column was abo ...
- Retailers Finally Jumping On Green Bandwagon
Email Insider, Chad White - Thursday, May 1, 2008
Major retailers have finally accepted Earth Day as a significant selling occasio ...
- Sender-Line Branding Tactics In Retail Emails
Email Insider, Chad White - Thursday, April 17, 2008
Recent studies show that a majority of email users look at t ...
- Calling The Cops On The Housekeeper They No Longer Want
Email Insider, Chad White - Thursday, April 3, 2008
There are still a lot of marketers that just don't understand th ...
- Helping People Become Better Email Users
Email Insider, Chad White - Wednesday, March 19, 2008
At DMA Annual last year, I had a guy drop by t ...
- Incentives Aren't Just for Conversions Anymore
Email Insider, Chad White - Thursday, March 6, 2008
Incentivizing subscribers with discounts and free shipping to spur sales is co ...
- Takeaways From The Email Evolution Conference
Email Insider, Chad White - Thursday, February 21, 2008
Last week the Email Experience Council held its first annual Email Evoluti ...
- Making Lemonade
Email Insider, Chad White - Thursday, January 24, 2008
This week I inducted the 2007 class into my Oopsy Hall ...
- Retailers Ready For Narrower Opt-out Windows
Email Insider, Chad White - Thursday, January 10, 2008
There's no serious talk of revising the CAN-SPAM Act of 2003, b ...
- Can Stronger Self-Regulation Save Us From The Government?
Email Insider, Chad White - Thursday, December 13, 2007
Regulators don't understand email and Internet advertising -- that much was cle ...
- Cyber Monday Sees Record Retail Email Marketing Activity
Email Insider, Chad White - Thursday, November 29, 2007
Recognizing the power of email to drive sales and accepting Cyber Mond ...
- The Forgotten Pages Of Email Marketing
Email Insider, Chad White - Thursday, November 15, 2007
Let's have a moment of silence for the forgotten pages of ema ...
- The Achilles' Heel Of The Email Marketing Industry
Email Insider, Chad White - Thursday, November 1, 2007
The DMA 07 conference last month was an eye-opener for me, wi ...
- Web Site Relaunches And Email Redesigns Should Go Hand In Hand
Email Insider, Chad White - Thursday, October 18, 2007
The importance of having landing pages match email creative enough that subscribe ...
- Retailers Gravitating Toward Single Sender Address
Email Insider, Chad White - Thursday, October 4, 2007
To see how well major online retailers have been doing at managi ...
- Retailers Showing Improvements In Welcome Emails
Email Insider, Chad White - Wednesday, September 19, 2007
Studies have shown that welcome emails have significantly higher open rates th ...
- The Most-Consumer-Unfriendly List
Email Insider, Chad White - Thursday, September 6, 2007
With the holiday email season already underway, I thought I'd put ...
- Ring-Cha-Ching, Hear Them Ring
Email Insider, Chad White - Thursday, August 30, 2007
While last year the retail email holiday season began on Sept. ...
- Retailers Say The Dirtiest Things
Email Insider, Chad White - Thursday, August 23, 2007
Last week SubscriberMail released "The Seven Dirty Words you can't say ...
- Division of Permission
Email Insider, Chad White - Thursday, August 16, 2007
Marketers need to be guardians of permission -- and that includes keepi ...
- The Quick and the Dead: Sending That First Email
Email Insider, Chad White - Thursday, August 9, 2007
Because of the CAN-SPAM Act, it's illegal for marketers to take long ...
- Retailers Missing Opportunities By Shunning Onboarding Emails
Email Insider, Chad White - Thursday, August 2, 2007
The vast majority of retailers don't bother with onboarding emails, missing ...
- Subscription Study: Transparency Making Uneven Improvements
Email Insider, Chad White - Thursday, July 26, 2007
"You only get one chance to make a good first impression." T ...
- Unique Subscription Practices Among Retailers
Email Insider, Chad White - Thursday, July 19, 2007
This week I'm putting the final touches on the 2007 Retail Ema ...
- The Most Popular Email Days of the Year For Retailers
Email Insider, Chad White - Thursday, July 12, 2007
It's no surprise that the majority of the biggest email days co ...
- Choosing The Best Day Of The Week To Email
Email Insider, Chad White - Thursday, July 5, 2007
Which day of the week you send your emails can have ...
- Buttons Vs. Links: Which Is The Call-to-Action Hero?
Email Insider, Chad White - Thursday, June 28, 2007
Paper or plastic? Vanilla or chocolate? Regular gasoline or super? All a ...
- The Urgency Of Free Shipping: Successful Subject Lines
Email Insider, Chad White - Thursday, June 21, 2007
This week I'd like to share more results from my study ...
- Subject Lines for Left and Right Brains
Email Insider, Chad White - Thursday, June 14, 2007
Price has relatively little effect on customer satisfaction, according to ForeSee Resul ...
- Give Animation A Chance Again
Email Insider, Chad White - Thursday, June 7, 2007
Though animation fell out of favor years ago, it's time for ema ...
