Andrew Budkofsky

Member since July 2020Contact Andrew

CEO Brand Further
Twitter: andrewbudkofsky
07670 USA

Andrew Budkofsky is an advisor and consultant based in NYC helping companies with their go to market sales and marketing strategy. He’s been successful leading organizations with brand partnerships and monetization. He’s worked across medias and has a very strong understanding of the ever changing digital marketplace. Prior to going out on his own, Andrew was the Publisher and CRO of Rolling Stone where he was charged with leading the transformation and expansion into a digital media brand. Prior to Rolling Stone, Andrew was the Chief Revenue Officer for Digital Trends (www.http://digitaltrends.com), the popular site for news, information and reviews on personal tech; its Spanish-language companion, DT Español (http://es.digitaltrends.com) and The Manual (http://www.themanual.com/), an aspirational-living site targeted to males.

Articles by Andrew All articles by Andrew

5 Hard Truths For CEOs When Entering The Digital Ad Business in Publishers Daily on 07/28/2020
The business has become more challenging as media companies grapple with regulation, rapidly evolving customer habits and a pandemic.
Shopping 2021: Tech-enabled Hypertargeting For Personal Brand Relationship in Mobile Marketing Daily on 11/14/2016
How far can we push the limit on brand exposure and targeting?
Ad Blockers: It's All Of Our Fault in Publishers Daily on 03/25/2016
For publishers and advertisers alike, there's no getting around ad blockers. No longer a novelty, ad blockers are costing publishers $22 billion dollars a year in revenue and jeopardizing the relationship between content providers and readers.
Pay Only For Viewability, Prepare For Failure Of Your KPIs in MediaDailyNews on 07/28/2015
Twelve months ago, if you asked a client what their No. 1 KPI is, they would probably say "sales." Fast forward to today and because viewability is front and center for agencies, key KPIs are taking a hit.

Comments by Andrew All comments by Andrew

The CTV Ad Problem by Dave Morgan (Media Insider on 10/08/2020)
What I'm seeing is that the channels independent channels don't know how to sell ads to brands, so they're relying on exchanges to fill their inventory. Those exchanges tend to devalue the inventory, and take their pound of flesh, leaving the channels with very little revenue.

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