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Andrew Budkofsky

Member since July 2020Contact Andrew

Andrew Budkofsky is an advisor and consultant based in NYC helping companies with their go to market sales and marketing strategy. He’s been successful leading organizations with brand partnerships and monetization. He’s worked across medias and has a very strong understanding of the ever changing digital marketplace. Prior to going out on his own, Andrew was the Publisher and CRO of Rolling Stone where he was charged with leading the transformation and expansion into a digital media brand. Prior to Rolling Stone, Andrew was the Chief Revenue Officer for Digital Trends (www., the popular site for news, information and reviews on personal tech; its Spanish-language companion, DT Español ( and The Manual (, an aspirational-living site targeted to males.

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  • The CTV Ad Problem by Dave Morgan (Media Insider on 10/08/2020)

    What I'm seeing is that the channels independent channels don't know how to sell ads to brands, so they're relying on exchanges to fill their inventory. Those exchanges tend to devalue the inventory, and take their pound of flesh, leaving the channels with very little revenue. 

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