Matt Boyer

Articles by Matt All articles by Matt

• Thinking About Experiential Marketing At Super Bowl LI in Marketing: Sports on 02/07/2017
  

  We're now two days removed from the Super Bowl. The confetti has been swept away, the recaps have been capped and re-capped and capped again. With Tom Brady's legacy as the greatest quarterback of all time more or less sealed (depending on who you ask), much of the conversation has inevitably turned to the other grand and spectacular tradition of the game - the marketing.

• The America's Cup And The Power Of The Live Event in Marketing: Sports on 06/07/2016
  

  By this time next week, competitive sailing will likely have a legion of new fans throughout Illinois, Indiana, Wisconsin and Michigan. Thousands of Midwesterners and prospective sailing "nuts" will get their first taste of world class sailing as the America's Cup brings the Louis Vuitton America's Cup World Series to Chicago, a historic first on fresh water.

• Can Rugby Really Take Off In America? in Marketing: Sports on 09/01/2015
  

  To hear the organizers and media partners tell it, this month's Rugby World Cup in England is practically the most popular sporting event in the world. World Rugby - rugby's international governing body, formerly IRB - has claimed a constantly growing (and oft-disputed) global audience of nearly four billion viewers in 2011 for the World Cup. That figure puts the competition behind only the FIFA World Cup and the Olympics as the world's third-largest broadcast.

• Marketers, Take Note Of America's Cup in Marketing: Sports on 08/04/2015
  

  As sports marketers, we're always in search of the next golden opportunity, platform, emerging sport, etc., for the brands we represent. We methodically dig for the perfect mix of the right league, sport, team, media, fans, etc., for which to give our client's stamp of approval. And when that rare opportunity comes in that matches the brand, with the right audience, with the right reach - and one with a currently uncluttered landscape - it's often times a no-brainer to dive right in.

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