Bryce Johnson is the founder & ceo of gameit it. Prior to founding gameit Inc., Bryce was the Chairman & CEO of Zarbee’s, which is the fastest growing OTC consumer goods brand. Bryce was also founder and CEO of Fourteen40, which was the nations leading eTextbook company, which was acquired by the nations largest Textbook distributor.
- Social Media Can Be Your Best Friend Or Worst Enemy in
Engage:Millennials on
10/02/2015
For business owners trying to engage millennials, social media can either be your biggest ally, or your greatest downfall. Either way, you have to utilize it. Knowing how to engage users on all of the
different types of platforms, as well as socializing your own brand, is imperative to truly connect with your millennial consumer base and keep them committed to your brand. Here are some of my tips
on how to bring a social component to your business strategy, both on external social networking sites, as well as internally - two of the most important puzzle pieces in the ever-changing landscape
that is the millennial/brand relationship.
- How To Engage And Educate Millennials On Your Brand in
Engage:Millennials on
09/04/2015
With so many companies to choose from, millennials have unlimited options when it comes to selecting a brand to remain loyal to. While this generation is one of the most devoted, they are also one of
the most discerning. Millennials can be a brand's best ally, or their downfall, so finding a way to engage and educate them makes it easier to closely identify with your message, and connect with your
brand's core values. Here are some of my tips on how to not only engage millennials, but empower them to be an advocate for your brand.
- How To Engage Millennials On Mobile Devices in
Engage:Affluent on
08/19/2015
Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in the United States, representing $1.3 trillion in
consumer spending. Of that 83 million, 88% of Millennials use a smartphone, and 52% of them will use their mobile device for commerce, according to CreditCards.com.
- How To Engage Millennials On Mobile Devices in
Engage:Millennials on
08/07/2015
Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in the United States, representing $1.3 trillion in
consumer spending. Of that 83 million, 88% of Millennials use a smartphone, and 52% of them will use their mobile device for commerce, according to CreditCards.com. With over 1.6 million apps
currently, per Statista, the app space is becoming more and more competitive each and every day. While organically capturing one new user is difficult in its own right, creating a mobile experience
that will keep the millennial consumer engaged on a daily basis teeters on impossible. Here are some of my tips on how to not only engage millennials on mobile devices, but keep them coming back for
more: