Kathy LeakeMember since October 2007
As CEO and Co-Founder of Qualia, a pioneer of intent targeting, Kathy and her team are building the company to empower brand marketers with the ability to respond to real-time consumer intent. Under her leadership, the company has achieved a 2,153 % growth rate in 3 years. Prior to joining Qualia, Kathy was a Founder and Chief Revenue Officer at Media6Degrees (now Dstillery), a Social Targeting company. At Dstillery, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Dstillery to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years. Kathy came to Dstillery with 20 years of advertising experience having worked at multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com and Red Sky Interactive. At these agencies Kathy held executive, business development and media positions. Kathy is passionate about creating new methods of ad targeting and has been published in numerous articles for industry leading publications including Ad Age, Ad Week, AdExchanger, Adotas, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat and Internet Retailer.
Articles by Kathy All articles by Kathy
- Playing the Green Field Outside The Walled Garden in
Before going all-in, there's something to be said for a marketer being wary of the media bias and data limitations that prevail in these dominant domains.
- Getting Smart About Segments - Data-Driven Buyer's Guide in
Marketing Daily on
If we think about their origins in direct marketing, classic "marketing segments" seem an outdated methodology. Yet, they are still very much in play today, with publishers and data solutions providers selling them across channels as a means to reach a marketer's target consumer.