Articles by Adam All articles by Adam
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands in
Here is a look at the ways in which next-generation technologies are beginning to shape consumer attention.
- Preparing For Our Augmented Reality Future in
VR/AR Insider on
There are many factors to consider in trying to predict when an emerging technology might have its iPhone moment, breaking through from an early-adopter niche into a mainstream consumer product. Merely being technically possible is only one piece of the puzzle, and in many ways is the least important. Once something is feasible, the next gating factor is market economics -- can we manufacture or productize it at a price that anyone would pay? But beyond technical and economic feasibility, there's a third factor that's often overlooked: cultural feasibility -- are we collectively "ready" for the technology.
- When Coffee Buys Itself, Brand Loyalty Takes on a Whole New Meaning in
AI & IoT Daily on
Apple is expected to announce a new Apple TV set-top box soon, but this will be more impactful than just an upgrade to their "hobby." The new device will serve as the cornerstone in Apple's emerging IoT strategy. There's a mounting battle for control of our homes, and entertainment plays to Apple's home field advantage.