Deren BakerMember since August 2015Contact Deren
- CEO Jumpshot
- Twitter: @jumpshotinc
- San Francisco California
- 94107 USA
Deren Baker is the CEO of Jumpshot, a San Francisco-based startup that offers marketing analytics software tailored for the travel, retail, media, and e-commerce industries. He has also coached his daughter’s soccer team for the last two years — and they lost just once during that period.
Articles by Deren All articles by Deren
- Why Netflix Is The Most Vulnerable Digital Giant in
On the surface, things sounded rosy in Netflix's just-released earnings, but a deeper look at the numbers paints a different picture.
- Will The Women's World Cup Send Sales Skyward? in
Marketing: Sports on
For a sport that has never held much traction in the United States, this level of viewership got me thinking, "Are marketers paying attention to this?" Interest in soccer usually piques during the World Cup (men's and women's), but this year's win has the potential to carry America's interest beyond the finals.