Michael Carey
Member since September 2015Contact Michael- EVP Fluent Group
- 109 Kingston Street
- Boston Massachusetts
- 02111 USA
Michael Carey is EVP of Fluent, an agency that specializes in “translating brands for the college world,” working with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent’s capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg’s, Microsoft, Macy’s, Keurig, Jack in the Box, Skype, Zipcar, Kotex, Dove and L’Oreal. For more information, visit: www.fluentgrp.com.
- College Kids See No Future For Trump Candidacy in
Marketing: Politics on
09/15/2015
Despite his lead in the Republican polls and ubiquitous media presence, businessman and TV reality star Donald Trump is unlikely to make it to his party's national convention, or so says our survey of
more than 1,300 U.S. college students. Not only do 80% of all respondents believe Trump's campaign will end by this spring, but of those who plan to vote Republican, 65% believe that as well.
- Shocker! Study Finds College Students Like Relevant Ads. And Two-Thirds Use Facebook
by
Richard Whitman
(Mediapsssst on
04/05/2016)
Hoping you've recovered from your state of shock, Richard. While we think it's important to confirm some of the things that seem obvious to most of us -- as you most kindly point out -- the point of our survey was to learn more about how college students use different social media to manage their every day lives and relationships. We also don't believe everything we've heard about this audience and wanted to confirm it for ourselves. And we did learn some new things while at it; who said in-person conversations weren't important with this audience? We offer a bit more on that here:http://www.fluentgrp.com/wp-content/uploads/Press.pdfThanks for the post (we think).