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Steve Fajen

Member since March 2005

Management consulting firm

Articles by Steve All articles by Steve

  • Transparency 4.0 in MediaDailyNews on 06/07/2016

    Now more than ever before, clients want to know if they got what they paid for, if the return on their ad investment was fair and that transactions were transparent. There are essentially four touch-points an advertiser can measure and monitor to answer these questions.

  • What's Driving This Year's Media Agency Review Activity?  in MAD on 10/15/2015

    No, not kickbacks. There are three reasons the most important of which is that marketers are increasingly looking for their agencies to keep ahead of the ever-accelerating digital curve. If they don't appear to be measuring up to the task, changes are made.

Comments by Steve All comments by Steve

  • Media On Ephron by Joe Mandese (MediaDailyNews on 10/15/2013)

    Thank you Joe. Fifty one years of knowing Erwin and working with him occasionally over the years - I really miss him. Over the last three years we met a dozen times for lunch, dinner or business. While a half-step slower he was still teaching with humor and grace. No one I know could write or present like that man. Your tribute was beautiful and someday maybe we could share a few anecdotes about him. This is a great business and he always made it and the people in it better. I hope we who cared about him can get together and do him just a little more justice.

  • Obit: Media Planning Guru Erwin Ephron, Dead At 79 by Joe Mandese (MediaDailyNews on 10/14/2013)

    I have known Erwin from my very first day in advertising at Nielsen. The guy sitting next to me pointed to him and said "That's one of the smartest people you will ever meet in advertising." He was right. We never lost touch. We worked together several times and I will truly miss Erwin. He was generous with his intellect and his time and always wonderful company. He inspired us all to be more creative.

  • Don't Come Up Short On Twitter by Art Cannon and Fred Pfaff (Marketing Daily on 07/25/2012)

    Agree. Think back to high impact 10s on TV rooted in their parent 30s for context. Tweets are personal and enjoy more influence when linked to a larger context beyond the author's head.

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