Dave Austin
Member since November 2015Contact Dave- Managing Director Influent50
- http://www.influent50.com/news/
- LinkedIn: http://bit.ly/1HnbXTZ
- Washington District Of Columbia
- 20004 USA
Dave mans the helm at Influent50, overseeing the agency’s day-to-day operations. He has over 20 years of experience developing award-winning marketing campaigns and programs for major brands including Time Warner Cable, FedEx, UnitedHealthcare and NASDAQ. Having worked on both the client and agency side of the business, Dave brings unique perspectives to every brand he touches. His expertise includes plan development, agency management, brand and acquisition campaign management, research and analysis, and creative development across all marketing channels. An avid, but below average golfer, Dave has a Bachelor of Arts in Political Science from Concordia College and a Master of Arts in Political Science from The University of Colorado.
Articles by Dave All articles by Dave
- Baby Boomers Are Noticing How You're (Not) Speaking to Them in
Engage:Boomers on
11/04/2015
Anyone whose business involves selling something can tell you there is no shortage of information and research about connecting with millennials. But as millennials capture marketers' attention, 75 million influential customers between the ages of 51 and 69 are out there ready to spend. Our research shows that marketers today are either speaking to Baby Boomers ineffectively or ignoring them altogether and the impact is so profound that Boomers themselves are taking notice.
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