Raphael Rivilla

Member since August 2004Contact Raphael

Partner, Media and Connections Planning Marcus Thomas and Media Unleashed
marcusthomasllc.com; mediaunleashed.com
Facebook: http://www.facebook.com/raphaelrivilla
LinkedIn: http://www.linkedin.com/in/raphaelrivilla
Twitter: @raphaelrivilla
4781 Richmond Road
Cleveland Ohio
44128 USA

Passionate digital advocate and futurist, with over 16 strong years driving brand and direct response campaigns for both B2B and B2C clients. My expertise runs the gamut from integrated digital media and marketing, organic traffic optimization, social and mobile marketing, to department and staff development. I believe in taking informed risks and using data to drive action. Delivering optimized cross-platform messaging in sync with the customer life cycle and looking for the next big digital thing keeps my creative juices flowing.

Articles by Raphael All articles by Raphael

What To Know Before Shifting Your Programmatic Budget To Mobile in Marketing Insider on 08/20/2018
Real risks come with mobile advertising, probably the least well-lit channel you can place your ad dollars in, so be mindful of these tips.
Surviving The Anti-AOR Age With Cross-Channel Thinking in Marketing Insider: Cross-Channel on 02/01/2016
How can agencies thrive and grow when clients appear to be growing more obsessed with specialization and project engagements? By infusing your project solutions with cross-channel thinking.
Innovation: We Do It Because We Have To - And Because We Can in Marketing Insider: Cross-Channel on 12/14/2015
"Horse with Harden," produced by BBDO New York, is a great example of marketing that fuses deep audience understanding with mobile technology and social platforms. The changes in technology that occurred within one year of its launch could have brought even more potency to the effort.

Comments by Raphael All comments by Raphael

What Advertisers And Agencies Need To Know About IPv6 by Laurie Sullivan (SearchBlog on 01/17/2011)
SO--will this finally collect and merge IP addresses from one screen to the other (IE: mobile device to computer)? If so, then this will dramatically revolutionize the attribution of mobile advertising--allowing us to tie together ads someone sees on their mobile device to actions they take on their computer. Please say yes.
Poof! What Happened To My Promoted Tweet? by Catharine P. Taylor (Social Media Insider on 04/14/2010)
Wow...I can see the proliferation and continued growth of the pay for re-tweet companies...and the potential click fraud would be even more interesting...and will there be adsense-like companies monetizing...things to think about!

Member since Edit Profile Change Photo Manage Subscriptions

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.