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Lance Rios

Member since November 2012Contact Lance

Articles by Lance All articles by Lance

  • How To Win The Influencer-Marketing Game in MediaDailyNews on 08/16/2017

    Since 2010, every major brand has experimented with reaching millennials via influencers, including YouTube stars and other celebrities. According to a recent study by Linquia, 86% of marketers used influencer marketing in 2016, with content being the top driver.

  • The Hispanic Millennial Power Behind Vine, Snapchat And Periscope in Engage:Hispanics on 12/23/2015

    We've heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic counterparts. Yet, for brands and marketers, knowing which social platforms to focus on can be a challenge, given that each platform requires its own team and resources.

Comments by Lance All comments by Lance

  • Marketers Slow To Embrace Hispanic Digital Media by Steve McClellan (Online Media Daily on 10/12/2012)

    I just tried finding out about Valeria Rosa from The Brand Connection and there is no record of a person who exists. I believe this to be a fluke entirely. Sheesh, the measures people go to over the internet to be malicious.

  • Marketers Slow To Embrace Hispanic Digital Media by Steve McClellan (Online Media Daily on 10/12/2012)

    My comments are to Valeria & Tim. As far as your comments as to what Being Latino represents, they were made with extremely limited information. We are not a highly trafficked Facebook page, in fact when it comes to heavily trafficked facebook pages, we have quite a few. Here are a couple for you to check out to give you a feeler. Being Puerto Rican: Bachata: To reiterate, we offer a plethora of services where we tap into our networks through our sister companies, Hispanicize and Latina Mom Bloggers for campaigns from an activation perspective, events and blogger outreach for starters. I wish I would have seen these comments earlier to defend that when they were both made they were done so with little to no real information about our company and services. We work with several major agencies and brands and have been opening doors since our inception and have offered compelling reasons and results, time and time again.

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