Jessica Sanchez
Member since January 2016Contact Jessica- Research Director Ameritest
- Albuquerque New Mexico
- 87110 USA
Jessica Sanchez, Research Director, joined Ameritest in 2002 as a research analyst, but quickly moved into Research Planning because of her love of working directly with clients. In her current role as Research Director, Jessica designs research studies and manages client relations, serving as an advisor for clients in the consumer goods, restaurant, banking and telecommunications categories among others. Jessica specializes in custom research, category-level meta analysis, mobile communications research, and kid-targeted ad research.
Articles by Jessica All articles by Jessica
- A Unique Approach To Brand Building Advertising in
Marketing: CPG on
10/05/2016
When you think about creating a well-branded piece of advertising, what comes to mind? Audio/visual sync? An easy-to-read logo? A clear view of the package?
- 3 Tips For Effective Co-Branding in
Marketing: CPG on
03/02/2016
Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition. Alliances can come in many forms within and across categories.
- 5 Common Advertising Mistakes To Avoid In 2016 in
Marketing: CPG on
01/06/2016
Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we've seen in the CPG category in hopes that we can all avoid these potential traps in 2016.
Comments by Jessica All comments by Jessica
- 5 Common Advertising Mistakes To Avoid In 2016
by
Jessica Sanchez
(Marketing: CPG on
01/06/2016)
Thank you, Patrick.
- 5 Common Advertising Mistakes To Avoid In 2016
by
Jessica Sanchez
(Marketing: CPG on
01/06/2016)
Paula,This morning I saw the Smuckers ad that you mentioned. You're absolutely right - a great example of a clear message and beautiful visuals. We talk a lot about "virtual consumption" in our testing for food clients, and this ad definitely tapped into that. -Jessica
- 5 Common Advertising Mistakes To Avoid In 2016
by
Jessica Sanchez
(Marketing: CPG on
01/06/2016)
Thank you, Jane. I agree - which is why we also highly encourage EARLY testing (in rough form) to help avoid costly missteps and wasted money.
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