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Jessica Sanchez

Member since January 2016Contact Jessica

  • Research Director Ameritest
  • Albuquerque New Mexico
  • 87110 USA

Jessica Sanchez, Research Director, joined Ameritest in 2002 as a research analyst, but quickly moved into Research Planning because of her love of working directly with clients. In her current role as Research Director, Jessica designs research studies and manages client relations, serving as an advisor for clients in the consumer goods, restaurant, banking and telecommunications categories among others. Jessica specializes in custom research, category-level meta analysis, mobile communications research, and kid-targeted ad research.

Articles by Jessica All articles by Jessica

  • A Unique Approach To Brand Building Advertising in Marketing: CPG on 10/05/2016

    When you think about creating a well-branded piece of advertising, what comes to mind? Audio/visual sync? An easy-to-read logo? A clear view of the package?

  • 3 Tips For Effective Co-Branding in Marketing: CPG on 03/02/2016

    Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition. Alliances can come in many forms within and across categories.

  • 5 Common Advertising Mistakes To Avoid In 2016 in Marketing: CPG on 01/06/2016

    Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we've seen in the CPG category in hopes that we can all avoid these potential traps in 2016.

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