Jeff TanMember since August 2014Contact Jeff
Jeff Tan is VP Strategy at Posterscope USA and oversees digital product innovation, thought leadership and new business. He has been in the Dentsu Aegis Network family since 2008 and has worked in London and Frankfurt (Isobar Global), Sydney and Melbourne (iProspect), and New York (Vizeum and Posterscope). Jeff’s proudest career achievement was launching iProspect in Melbourne and growing the business to a commanding market share. He completed his MBA with Honors from the Australian Graduate School of Management in 2013. Client experience includes General Motors, Reckitt Benckiser, Tourism Australia, Disney, Nissan, Kraft, Schweppes and HSBC.
Articles by Jeff All articles by Jeff
- Why The Ad Industry Must Embrace Kaizen Culture in
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct.
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him. in
Digital News Daily on
Facebook's CEO understands significant action needs to happen now, in order for his organization to remain competitive in the future.
- Electric Scooters Are The Perfect Personification Of SXSW Attendees in
The mainstream adoption of electric scooters couldn't have occurred 10 years ago. The millennial-skewed participants at SXSW grew up as digital natives.
- 5 Consumer Predictions Revealed At CES in
Marketing Daily on
Marketers would be wise to study these trends as historical CES product launches have shaped the way we now communicate with consumers.