Jeff TanMember since March 2019Contact Jeff
Jeff Tan is Innovation Solutions Officer at Dentsu, tasked with driving best-in-class innovation across media, content and technology. He is chair of the Dentsu Innovation Center of Excellence, a connected group of Innovation Councils across multiple Dentsu agencies with the goal of enabling cross-collaborative innovation. Jeff is a born and bred native Aussie, and launched iProspect (a digital performance marketing agency) a decade ago in Melbourne. He has global marketing experience in London, Frankfurt and NY and LA.
Articles by Jeff All articles by Jeff
- Tall Poppy Syndrome is Coming to America in
Instead of bringing Tall Poppy Syndrome to America, let's create a Growing Poppy Culture. Let's celebrate those who have the vision, the ambition and the guts to give it a proper go.
- Five Principles For Planning Successful Virtual Ideation Sessions in
When planned and executed right, a virtual ideation workshop can be even more effective in generating innovative ideas than an in-person session.
- Rekindle Curiosity, The Industry Depends Upon It in
When we were young, the world around us was a curious adventure. Life was full of excitement. Scary yes, but spine-tingling exciting all the same. We asked thousands of questions. 'Why?' was the most natural and (as any parent can attest) common question. But somewhere along our journey from childhood through adulthood, a tragedy occurs in almost everyone one of us.
- Why The Ad Industry Must Embrace Kaizen Culture in
There is nothing wrong with disrupting one's industry. We need to, or we'll eventually become extinct.
- Zuckerberg Says He's Serious About Privacy. Why I Believe Him. in
Digital News Daily on
Facebook's CEO understands significant action needs to happen now, in order for his organization to remain competitive in the future.
- Electric Scooters Are The Perfect Personification Of SXSW Attendees in
The mainstream adoption of electric scooters couldn't have occurred 10 years ago. The millennial-skewed participants at SXSW grew up as digital natives.
- 5 Consumer Predictions Revealed At CES in
Marketing Daily on
Marketers would be wise to study these trends as historical CES product launches have shaped the way we now communicate with consumers.