Jenna MonsMember since January 2016Contact Jenna
Ms. Mons brings her distinctive background in consumer marketing and crowd intelligence to the role of Senior Vice President of Marketing at ALPHAEON®. She has a proven track record of identifying and implementing effective ways for companies to engage their customers through social media and mobile platforms, to maximize company performance and deliver powerful sales and marketing results. Since 2006, Ms. Mons has worked in the healthcare sector. Most recently, she held a Senior Product Manager role at Allergan Medical, the world’s leading medical aesthetics manufacturer, where she was responsible for the consumer commercial launch of Overactive Bladder for BOTOX®. During her tenure at Allergan Medical, she also managed consumer and professional (non-surgeon) marketing for LAP-BAND®. Prior to Allergan, Ms. Mons worked for Sermo, where she launched the largest physician social network for physicians, into the pharmaceutical sector. Ms. Mons brings a robust marketing and digital platform experience to her role at ALPHAEON®, including the following notable achievements: development of the first consumer facing mobile application at Allergan, creation of Direct to Consumer (DTC) campaigns that drove more than 61% increase in consumer response, and the launch of the most successful celebrity public relations campaign at Allergan, with more than 65 MM media impressions. Previously, Ms. Mons held positions at Ogilvy and Mather, one of the leading worldwide marketing communications companies, and Rapp Collins Healthcare, a premier worldwide direct marketing agency, where she managed multiple Professional and DTC projects. Ms. Mons received her Bachelor of Science with Honors from The University of Florida.
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- Mobile Technology's Impact On Healthcare Marketing in
Marketing: Health on
As the population becomes increasingly tech-savvy, more people are taking their health into their own hands, literally, as handheld mobile devices become major tools in seeking healthcare information and even diagnosis. Mobile technology gives physicians the ability to manage patient healthcare more efficiently, and the opportunity to take advantage of peer networks to share resources, counsel, and best practices.