- Ensuring An Effective Healthcare Marketing Future in
Marketing: Health on
01/29/2016
There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor
that is the primary determinant of success: talent. The sharpest minds, when engaged on any/all of the above, will invariably produce a better outcome. Unfortunately, the world of
marketing/advertising is at a significant disadvantage these days when it comes to securing the best and the brightest. In healthcare communications, this need is greater than ever given the
increasing complexity of the system and the ever-increasing role patients are playing.
- Why Hispanic Agencies Are Fading
by
Luciana Gomez
(MAD on
05/26/2016)
Excellent points, but I would add a sixth, which is the difficulty in accurately measuring the impact of a Hispanic campaign. There are others with far more experise on this topic than me, but it appears that given the increasing acculturation of the Hispanic population coupled with the increasing fragmentation of media overall, the ability to precisely measure a campaign in the traditional test/control format is increasingly difficult. With more precise measurement tools, I believe additional funding for Hispanic efforts would be easier to secure, remedying many of the issues you've cited.