Brad Piggott

Member since April 2008Contact Brad

Revving The Programmatic Engines in Marketing Daily on 02/09/2016
Programmatic is a strategy for automotive brands to consider holistically, not just a way to buy media.

Digital Ad Execs: Trading Desks Emerge As Big Factor In 2012 Buys by Joe Mandese (Online Media Daily on 02/29/2012)
Interesting article Joe! I think that the market is rather frothy right now with a lot of information and opinions....some good, some factual, some not so much, and some just plain bad. As far as Trading Desks, I would have been surprised, given holding company ownership, if agencies didn't say they were going to utilize them more...but I think the jury is still out on how that plays out. The truth of the value of these, true value to the agency clients, is vague at best. Great article here on the realties: http://adage.com/article/digitalnext/scammed-agency-trading-desks/232800/
30 Billion Videos Watched Online in April by Jack Loechner (Research Brief on 06/11/2010)
Spoiler alert...I am clearly biased, however, I continue to be stunned that " POTENTIAL " reach is the main data point released and focused up, while " ACTUAL " reach is but a simple *asterisked* side note. I could " POTENTIALLY " win the lottery, and play with the numbers to clearly show myself as the PowerBall Jackpot winner of video...( play on words here, for those watching from the cheap seats ), however, it doesn't make it so.

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