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- Programmatic Media Is Missing Something Big in
Real-Time Daily on
02/12/2016
Every day we read about the rapid rise of programmatic media, now a $20 billion market with daily volumes 100x the size of the NASDAQ. At the same time, headlines proclaim the tarnished nature of programmatic: fraud, suspect viewability, brand safety, and the "black box" model. So, is an industry dominated by programmatic media a fait accompli? Perhaps. But, before we declare programmatic the de facto future, let's be clear. It's missing a key ingredient on which all efficient markets rely: independent sources of unbiased intelligence and information.
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