Greg Pritchard

Member since April 2015Contact Greg

Back To The Future: Bringing Context To Behavioral Targeting in Digital News Daily on 03/02/2016
Every morning when I get to work, I browse the trade headlines online before diving into my inbox. I'll be reading about Mark Zuckerberg's latest speech when, all of a sudden, I'll see an ad for underwear featuring a scantily clad model -- delivered to me because once, two weeks ago, I bought boxer-briefs on Amazon. Now, I'm as likely to buy underwear as much as the next guy, but I don't want borderline NSFW ads blasting on my 27-inch monitor as my colleagues walk by. This is a major problem that programmatic ads are facing today: Targeting has become too focused on past behavior like search and purchasing history, while ignoring what's going on in the present. The result is out-of-context ads that disrupt, annoy, or simply don't perform.

What Is A Native Revenue Stack? by Nate Gosselin (Native Insider on 04/01/2015)
Great article Nate. I certainly have seen a ton of interest from publishers in making native their primary monetization vehicle. You mention technology platforms that are giving publishers tools to control third-party demand sources - are there any in particular you are excited about and have seen be successful?

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