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Andre Swanston

Member since March 2016Contact Andre

Andre is a proven leader with a wide range of experience in marketing and finance. Andre was one of the preeminent producers of special events and concerts in the north east United States. He also owned one of the region's largest night clubs and has worked with some of the largest millennial-facing brands and entertainers in the world. Andre moved on to lead the Media and Entertainment division at a boutique investment bank in NYC, and has also served as a Vice President of Investments at JP Morgan Chase. A graduate of the University of Connecticut, Andre is the Chief Executive Officer of Tru Optik

Articles by Andre All articles by Andre

  • Is User-Registration Data OTT Targeting Gold? in Television News Daily on 04/12/2019

    For ad-supported OTT services that do require user authentication, a more challenging problem looms ... one that strips registration data of its value as an identifier and turns it into pure targeting poison: password sharing.

  • Connected TV: Why Aren't Advertisers Flocking? in MediaDailyNews on 03/10/2016

    CTV usage has grown over 300% in the past year and now accounts for more prime-time streaming of TV and movies than DVRs. Yet here are three roadblocks preventing the inevitable shift of tens of billions of linear TV and desktop ad dollars to CTV, all of which ultimately tie back to gaps in measurement.

Comments by Andre All comments by Andre

  • Connected TV: Why Aren't Advertisers Flocking? by Andre Swanston (MediaDailyNews on 03/10/2016)

    Ed, In no way implying linear TV is dead or that it doesn't make sense to spend money on traditional TV. However, the exponential growth in streaming TV is undeniable and I don't beleive advertisers and media companies can afford to play catch up. There already is billions of dollars of unmonetized media consumption across streamed TV content and millions of opportunities everyday for advertisers to reach consumers that they would be hard pressed to engage across linear TV and desktop video. 

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