Stephen UpstoneMember since March 2016Contact Stephen
The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results. Stephen is currently Chair of the MMA UK and member of the MMA EMEA Board. He has worked in mobile advertising since 2006 as Managing Director Europe for Ad Infuse (sold to Velti) and then VP Sales and Business Development Europe for Velti after the acquisition.
Articles by Stephen All articles by Stephen
- GDPR Means U.S. Marketers Should Demand More From Data in
Digital News Daily on
GDPR is a wake-up call to marketers across the US to take stock of their own data and think about whether they are maximizing its potential. That starts with recognizing it as a key asset that can quickly depreciate.
- The (Mobile) Video Viewability Challenge in
Real-Time Daily on
While an agreement between all parties involved in delivering a campaign was all that was necessary to implement viewability standards on desktop, mobile has proven to be more difficult. In order to track viewability on mobile, the ad must be run using VPAID tags. The challenge the industry faces is that while VPAID makes up a large proportion of desktop inventory, it is not nearly so widely available on mobile. This means that for large campaigns, particularly where advertisers expect their ads to be run in specific publications, it becomes difficult to find the quantity of VPAID inventory required to be able to deliver the campaign in full.
- Winning Over The Ad Blockers in
Real-Time Daily on
A quick search of Google Trends, and it's clear interest in ad blocking has reached an all-time high. According to a study by Retale, 20% of adults are now using an ad blocker on their mobile device. The industry is facing a challenge when it comes to convincing the blockers to embrace advertising.