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Mike Driscoll

Member since May 2016Contact Mike

Mike Driscoll founded Metamarkets in 2010 after spending more than a decade developing data analytics solutions for online retail, life sciences, digital media, insurance, and banking. Prior to Metamarkets, Mike successfully founded and sold two companies: Dataspora, a life science analytics company, and CustomInk, an early pioneer in customized apparel. He began his career as a software engineer for the Human Genome Project. Mike holds an A.B. in Government from Harvard and a Ph.D. in Bioinformatics from Boston University.

Articles by Mike All articles by Mike

  • Data Janitors: Sanitization Engineers Of Digital Marketing in Real-Time Daily on 02/15/2017

    We need two things: 1) data standards, and 2) data janitors that can help implement the right software tools to clean, structure, and organize data to meet those standards. With this foundation in place, the industry will be well-positioned to apply more intelligent algorithms to media-buying activities. A lack of these elements makes the supply chain vulnerable to fraud.

  • Snapchat And The Prisoner's Dilemma Of Programmatic in Real-Time Daily on 06/24/2016

    In the classic "Prisoner's Dilemma" game theory, two crime suspects are questioned by police in different rooms, and must make simultaneous decisions to "defect" by implicating their partner in the crime, or "cooperate" by keeping silent, without knowledge of what the other suspect will choose. In the advertising world, we're facing a dilemma of our own as more and more large companies create divides between those who want the digital advertising world to be open and standards-driven, and those who want to set their own rules.

  • Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics in Real-Time Daily on 05/16/2016

    To go beyond pretty charts, demand a deeper set of analytics capabilities from your organization and partners. Here are three must-haves for analytics capable of unlocking value in programmatic data:

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