Articles by Jennifer All articles by Jennifer
- Now Is The Best Time To Enter The Hispanic Market in
Engage:Hispanics on
06/08/2017
The need to understand the demographics and values of Hispanic customers is more important than ever. A commitment today will result in generations of loyal brand customers. However, some companies are apprehensive to enter the Hispanic market, fearing brand missteps. Advice? Don't ignore the market opportunity of U.S. Hispanics; they are the country's largest minority group with $1.3 trillion in buying power. Experienced brands that are actively engaging with Hispanics prove that being authentic and culturally relevant with this audience delivers a strong return on investment.
- Social Listening Insights On Hispanics' Financial Needs in
Engage:Boomers on
05/31/2016
Partnering on a social listening analysis, we and Oye! Business Intelligence examined over 13,000 Facebook and Twitter conversations about the financial needs of U.S. Hispanics, including English and Spanish speakers. Research found that the top conversation drivers were retirement (22%) and how to protect one's family (13%).
- Social Listening Insights On Hispanics' Financial Needs in
Engage:Hispanics on
05/18/2016
Top social conversation drivers include retirement and protecting one's family.
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